Your booth is more than a selling space—it’s your brand showcase. At any craft fair, your booth setup, signage, and overall presentation directly impact your success. With competition all around, every element—your custom banners, signs, price tags, and marketing materials—plays a role in attracting customers and boosting sales.

Whether you’re attending a holiday market, art fair, farmers market, or fan convention, a thoughtful booth setup helps you stand out and drive more sales. Follow this Printesta guide to create a craft fair display that captures attention, reflects your brand, and turns casual browsers into loyal customers.

Craft Fair Signs: Make Your Brand Unforgettable

Your booth sign is your first impression—and first impressions matter. A large, eye-catching sign with your business name ensures people can spot you from a distance and remember your brand long after the event.

Top Craft Fair Sign Ideas

• Custom Vinyl Banners: Easy to hang, durable, and budget-friendly, vinyl banners are perfect for showcasing your brand name above your table or across the front of your booth.

• Retractable Banners: Portable, professional, and reusable, these banners are great for indoor or outdoor events.

• Acrylic Signs & Foam Boards: For a modern, stylish look, display your logo or brand story on these materials using an easel or stand.

What to Include on Your Craft Fair Sign

Your business name should be the star of the show. Add your logo, slogan, and any supporting details like product materials or brand values. You can also include smaller signs for pricing, product descriptions, or QR codes that link to your website or social media.

Quality signage not only increases sales—it builds recognition, trust, and credibility for your brand.

Booth Décor: Bring Your Brand Personality to Life

A well-decorated booth feels inviting and professional. Even simple upgrades can make a big difference in how customers perceive your business.

Craft Fair Booth Décor Ideas

• Cover plastic tables with custom tablecloths that match your brand colors.

• Add a rug, string lights, or small plants to make your booth warm and welcoming.

• Use tabletop signs or mini banners with fun sayings, your Instagram handle, or product highlights.

• Display table cards or custom price tags to clearly label products.

A thoughtful layout with layered displays and consistent branding tells shoppers you care about the details—and that builds trust.

Vendor Booth Setup Ideas: Design That Draws a Crowd

Want to stand out? Think visually.

Use bright colors, cohesive themes, and creative display options that highlight your products. For example, you could try a monochrome color scheme—like an all-pink or all-blue booth—to catch attention and make your brand recognizable.

Creative Vendor Booth Setup Tips

• Display products vertically using pegboards, bookshelves, or metal wall grids.

• Showcase jewelry on small stands or tiered racks for easy browsing.

• Use boxes or risers to create multilevel table displays that add dimension.

• Add lighting to ensure your booth stands out, especially indoors.

If you’re working with a 10×10 booth layout, keep your products along the sides and leave the center open for visitors to walk in. Hang a vinyl banner above your entrance so people can find your booth easily.

Marketing Materials: Keep Customers Engaged After the Event

Your booth should not only sell products—it should build relationships. Custom printed marketing materials help shoppers remember your brand even after they leave.

Must-Have Print Materials for Vendors

• Thank You Postcards: Include your website, social media, and a discount code.

• Rack Cards & Flyers: Highlight your bestsellers or upcoming events.

• Business Cards: Hand them out to interested visitors or tuck one into each shopping bag.

• Stickers: A fun and affordable giveaway that spreads your brand beyond the event.

These materials help turn a one-time sale into a lasting connection—and drive online traffic long after the craft fair ends.

What to Sell at Craft Fairs

Your products should align with the event theme while showcasing your creativity.

For holiday craft fairs, try selling seasonal items like ornaments, candles, or gift sets. At art festivals, offer prints, posters, or stickers featuring your artwork. Handmade crafts, crocheted items, and artisan beauty products are always popular.

Whatever you sell, make sure your display tells your story—why your product is unique and why customers should choose you. Use your signage and marketing materials to highlight what sets your brand apart.

Stand Out With Printesta

From custom banners and foam boards to flyers, stickers, and price tags, Printesta gives you everything you need to create a professional craft fair display that sells.

With premium materials, full-color printing, and fast turnaround, we make it easy to design a vendor booth that’s as creative and unique as your brand.

Make your next craft fair your most successful one yet—start printing with Printesta today.